Pop-up Alerts
Add photos, customize CTA buttons, and use the site color palette. We saw immediate adoption even before the official release, with usage tripling shortly after launch. Now, 80% of alerts use images.
Lead Product Designer
End-to-end enhancement
1 Product Manager
2 Software Engineers
1 QA Engineer
2 weeks
User Pain Points
The homepage pop-up alert lacked consistency in font style and website theme colors, resulting in a visually disjointed appearance.
Users were unable to personalize the call-to-action (CTA) button on their pop-up alerts ('Okay' and 'Read full story' were the only options available).
Users could not add images to their pop-up alerts.
Frequent Request
Based on feedback surveys
Technical support requests
Input from client service and sales teams
Getting it on the roadmap
Evidence was derived from multiple sources, including:
Customer feedback surveys.
Analysis of data from churned customers
Requests from internal client-facing teams
A competitive matrix that highlighted our competitors' inclusion of the features we were lacking.
Feedback gathered over time
Support Cases
Competitor Snapshot
Design
Created rudimentary sketches to capture initial ideas.
Iterations and Ideas
Went through a lot of variations on the initial design.
Designing the admin experience:
Flow for various edge-cases
Designed for possible scenarios within scope:
Creating and editing alerts
Scheduling alerts
Removing alerts
Various edge cases such as shared alerts (ie. districts & schools)
Designing the community experience:
Public site design
Created responsive designs for both mobile and desktop platforms.
Designed interfaces accommodating various photo ratios including portrait, landscape, and square.
Ensures the alert's visual appeal even when displayed without photos.
Prioritized the user experiences across different devices and screen sizes.
Immediate engagement and high adoption
The feature saw an impressive surge in user engagement right after launch, signaling a robust interest and demand among our user base.
Quickly became a crowd favorite, consistently ranking among the top 5 most-used feature shortly after deployment.
